Research-based Approach

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Advancement Resources’ background is not in development or fundraising, but in
corporate strategic research, training design, and communications processes.The firm’s
research-based training design approach, coupled with world-class instructional design and
materials development, engages all the senses and speaks to a wide range of audiences,
from development officers to academic leadership to faculty. |
Discover the Passion

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Participants consistently say the one tool they feel has made the largest impact on their
fundraising success is the Process for Locating Philanthropic Passion.This methodology
uncovers donors’ deep-seated passions and philanthropic drives, enabling true donor-centered
fundraising that provides greater joy to donors and larger gifts to the
organization. |