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Ideal for seasoned professionals as well as newer development staff, ASDD is a powerful means of connecting to the heart of philanthropy. ASDD helps participants understand donor motivations and how to meet the needs of donors as well as those of their institutions. ASDD is a prerequisite for all subsequent workshops for development professionals.
Advancement Resources’ training content is derived from our own proprietary research and intense, in-depth interviews and observations among top development professionals, academic and medical leaders, and major donors.
Syllabus
Pre-work
An online personality profile assessment tool and a preliminary workshop quiz that introduces topics which will be explored throughout the workshop.
Introduction
A brief overview of the workshop, including the research and concepts that serve as its foundation.
Understanding Donor Perspectives
An opportunity to view the commitment process from donors’ perspectives.
Identifying the Right Donors
A strategy for recognizing those donors who can help your organization best achieve its mission and help you prioritize your time for maximum effectiveness.
Adapting to Donor Profiles
A personal exploration of different personality styles and techniques for communicating with donors more effectively.
Building Trust-based Relationships
Skills for establishing and nurturing trust for life-long commitment to your organization.
Locating Philanthropic Passion
A clearly defined process for uncovering the deep-seated, philanthropic values of donors.
Matching Philanthropic Passion(s) to
Organizational Initiatives and Orchestrating Evaluation
Steps for helping donors accomplish their personal goals through rewarding gifting opportunities.
Gaining Gift Commitment
Tools and techniques that turn “asks” into gains and strengthen donors’ emotional commitment and financial support.
Creating Gratifying Gifting Experiences
Methods for ensuring donors feel appreciated and valued throughout their continued relationship with your organization.
Building Your Action Plan
Applying new knowledge and skills to meet the needs of your donors and your organization.
