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Deans, faculty, and other academic and organizational leaders will gain an understanding of philanthropy and the donor development process. Key content in this workshop is based on exploring commonly-held myths about development and delineating roles of faculty and development professionals in donor engagement and solicitation.
Syllabus
Introduction
An overview of philanthropy in America and discovery that every individual who is committed to the mission of the organization is important to the work of development.
What is Development Work?
Is it just about raising money, or about building donors’ commitment to your organization?
How Do Donors Perceive Development?
Is it about prying money from the reluctant, or about providing donors with meaningful gifting opportunities?
Is Your Vision Truly Compelling?
What is truly compelling about your own vision for your work and why should any donor stretch to support it?
How Do We Recognize a Potential Major Donor?
Is it just about money, or is there a better way to prioritize donors?
How Do We Build Commitment?
Is fundraising “friend raising,” or is it about connecting at a deeper level?
What to Keep in Mind When Asking for Gifts
Where does “the ask” fit in the process and how does one prepare for an effective ask?
What Makes Donors Give Again?
Are seven “thank you’s” the right answer, or are there better ways to create a fully gratifying gifting experience?
Action Planning
Each participant identifies ways in which he/she can contribute to the development work of the organization.
