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This workshop is for medical deans, department heads, medical researchers, physicians, and other medical professionals who attend in conjunction with their assigned development professionals. Content provides an understanding of philanthropy, donor motivation, grateful patient concepts, and the donor development process. The workshop also directly addresses physicians’ ethical, relationship, and other concerns and clarifies the appropriate role of medical professionals in donor engagement.
Note: This workshop is available as a morning session only.
Syllabus
Introduction
Participants are introduced to the workshop’s research-based approach, including an overall look at academic and medical philanthropy in America.
Who is Responsible for Development?
Participants explore the various roles in development work and look at the critical roles medical leadership, faculty, physicians, and scientists play in the development process and how to work more effectively with development professionals.
Carving Through the Fog
Participants study the two-part process for donor development and the steps for conducting successful meetings with donor prospects.
Is Development About Prying Money from the Reluctant?
Participants discover how donors view development, philanthropy, and the engagement process, while also exploring concepts about grateful patients and their families.
Donor Development Tools
Participants explore the art and science of development, including tools and techniques to help identify potential major donors and the creation of macro and micro prospect strategies.
Creating Gratifying Gifting Experiences
Participants learn how they can create a return on philanthropic investment (ROPI) that ensures donors feel appreciated and valued and sets the stage for future gifts.
