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Top academic medical centers see Advancement Resources as a critical partner in helping them build a culture of philanthropy across their institutions. They recognize that medical faculty, clinicians, and researchers have the potential to influence benefactors’ and prospects and can benefit from training that helps them:
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Understand the development process
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Gain insight into how benefactors perceive philanthropy
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Recognize their role in the development process
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Identify patients interested in investing in the work of the institution
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Communicate more effectively with development professionals and benefactors
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Refer appropriate prospects to development professionals
Acquire knowledge and skills to perform their roles effectively
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