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This four-hour workshop is for nurse executives, directors of nursing, nurse managers, and nursing supervisors. PWNL explores the key topics of donor motivation, grateful patient concepts, and the donor development process. The workshop also addresses the appropriate roles of nursing leadership in donor engagement and empowers nursing leadership to take on their critical responsibility in the organization’s culture of philanthropy.
Syllabus
Introduction
A brief overview of the workshop, including the research and concepts that serve as its foundation.
Is Development About Prying Money from the Reluctant?
An opportunity to view the development process from the donors’ perspectives and explore concepts about grateful patients and families.
Who is Responsible for Development?
The various roles in development and the critical role that nursing leadership plays in the development process.
Making the Referral
Guidelines and skills for identifying opportunities and providing professional referrals.
Carving Through the Fog
The two-part process for donor development and steps for successful meetings with donor prospects.
Creating Gratifying Gifting Experiences
Methods for ensuring donors feel appreciated and valued and an understanding of how to set the stage for future gifts.
