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Prerequisite: The Art and Science of Donor Development (ASDD) or Initiating Donor Development (IDD)
This one-day workshop for development professionals focuses on creating and implementing strategies that lead to successful donor development. The critical elements of discovering donor motivation, analyzing personality profiles, determining the current stage on the Donor Commitment Continuum, and other donor assessment techniques are explored. These insights, in addition to working more effectively with organizational leadership, faculty and volunteers, are used to create successful and strategic donor development plans at both the macro and micro levels.
Syllabus
Introduction
This one-day workshop for development professionals focuses on creating and implementing strategies that lead to successful donor development. The critical elements of discovering donor motivation, analyzing personality profiles, determining the current stage on the Donor Commitment Continuum, and other donor assessment techniques are explored. These insights, in addition to working more effectively with organizational leadership, faculty and volunteers, are used to create successful and strategic donor development plans at both the macro and micro levels.
Element of Strategy
An exploration of the definition and purpose of strategy and an introduction to the Nine Navigation Points for designing an effective strategy for building donor commitment and soliciting meaningful gifts.
Strategy Case Study
An opportunity for participants to work together to apply the Nine Navigation Points to design a macro-strategy for a donor prospect based on case studies and assignments.
Real-life Application: The Big Picture
Participants work with a partner to discuss and develop a macro-strategy for a real donor prospect.
Action Planning
Participants analyze the strategies and tactics to use with several of their real-world prospects.
