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Participants will focus on increasing their understanding of the development process and their role as a coach and leader in the athletic department. Key content will include a look at how to connect former student-athletes with today’s programs, as well as how to identify prospective donors that are looking to be part of the vision that is their athletic department. Content will also include an analysis of how donors perceive development, and what makes donors give and give again.
Syllabus
Introduction
An overview of philanthropy in America and discovery that every individual who is committed to the mission of the organization is important to the work of development.
Who is Responsible for Development?
Participants explore the first role, articulating a compelling Vision Story, and identify criteria that aid in connecting your Vision Story to donors’ passions.
Process Concepts in Development
Participants study the process for donor development and the steps for conducting successful meetings with donor prospects.
Donor Motivation
Participants discover how donors view development, philanthropy, and the engagement process, while also exploring concepts about relationships in development.
Donor Development Tools
Participants explore tools and techniques to help identify potential major donors and examine the vital role of making professional referrals.
Gaining Gift Commitment
Participants examine “Making the Ask” and review the Strategic Elements of Successful Solicitation.
Creating Gratifying Gifting Experiences
Participants learn how they can create a return on philanthropic investment (ROPI) that ensures donors feel appreciated and valued and sets the stage for future gifts.
