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Academic Institutions

Insight Into Philanthropy

Subset of Professional Fundraising for Deans and Academic Leaders


In this four-hour workshop, deans, faculty, and other academic and organizational leaders will gain an understanding of philanthropy and the donor development process. Key content is based on exploring commonly held myths about development and delineating roles of faculty and development professionals in donor engagement and solicitation.

Subset of Professional Fundraising for Deans and Academic Leaders

Syllabus

Introduction
Outlines an overview of philanthropy in America.

Donor Motivation
Participants gain new insight into how donors view development, philanthropy, and the engagement process, while also exploring concepts about relationships in development.

Process Concepts in Development
Participants explore the predictable processes that donors follow as they build commitment to university projects and programs that results in philanthropy. Emphasis is on preparing academic and organizational leaders to respond effectively to these processes.

Crafting Your Compelling Vision Story and Specific Philanthropic Opportunities
Utilizing their own funding priorities, participants begin crafting Vision Stories and Philanthropic Opportunities that compel deep and lasting commitment from donors.

Who is Responsible for Development?
Participants identify key roles in development for academic and organizational leaders.

Securing Financial Commitment
Participants explore concepts, processes, and tools for “Making the Ask,” including Strategic Elements of Successful Solicitation.

Creating Meaningful Return on Philanthropic Investment
Participants discover how academic and organizational leaders can help create a Return On Philanthropic Investment (ROPI) that ensures donors feel appreciated and valued and sets the stage for future contributions.

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