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Healthcare Organizations

A Different Type of Care: Providing Opportunities for Philanthropic Engagement


This workshop introduces a broad range of hospital employees to their appropriate role in development and how donors view development, philanthropy, and the engagement process, while also exploring concepts about grateful patients and their families.

Syllabus

Introduction
Participants examine the factors that motivate patients and families to make philanthropic contributions. They also learn their own roles in contributing to the institution's culture of philanthropy.

Making the Professional Referral
Participants explore a clear process for responding to patients and family members who indicate a desire for greater engagement.

Providing Meaningful Return on Philanthropic Investments
Participants discuss strategies for ensuring that donors feel appreciated and valued, setting the stage for a lasting relationship.

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