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May 13, 2016

Stewardship Superstitions

Stewardship Superstitions

In light of Friday the 13th and all things superstitious, we can’t help but recall Groucho Marx, famously quoted: “If a black cat crosses your path, it signifies that the animal is going somewhere.”

There’s not much room for superstition in development work. Truly transformational giving is not a matter of luck, but of process and precise engagement strategy.

Of course, stewardship is one of the centerpieces of a successful donor engagement strategy. We compiled this list of stewardship-centered blogs to help you develop a plan for demonstrating impact, creating return on philanthropic investment, and engaging donors and potential donors in a truly meaningful way.

Development professionals and foundation staff help facilitate joy, passion, and meaning by creating return on philanthropic investments. Doing this effectively requires that development and communication teams adopt a strategic approach based on donor-centric principles. Rely on strategy, not luck. This will leave you fearless, even on Friday the 13th!

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