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September 28, 2016

Making Patient Experience the Focus and Gratitude the Measurement

Making Patient Experience the Focus and Gratitude the Measurement


Is it time for a new perspective on caregiver engagement? Join three philanthropy leaders as they share their innovative approach for engaging caregivers in an entirely different way at the AHP International Conference on October 26–29, 2016, in Chicago, IL.


Each of the healthcare organizations represented on this panel has a caregiver engagement program. However, instead of focusing on raising dollars, these philanthropy leaders are focusing on the patient experience. By making the patient experience the focus, and gratitude the measurement, their philanthropy teams have become trusted partners in the healthcare environment.


“When physicians respond appropriately to patient and family gratitude, it enhances the patient experience. Validating this for physicians inspires them to create more meaningful connections with their philanthropy team, which ultimately benefits those who are grateful as well as the institutions in which they invest through philanthropy.”

—Bruce A. Bartoo, CFRE
Senior Vice President &
Chief Philanthropy Officer
MedStar Health


“We are developing a strong partnership with our physicians. Central to this is a new perspective on the patient experience, gratitude, and the role physicians and leaders play.”

—Rachelle Bussell
Senior Vice President for Advancement
Loma Linda University Health


“We are building a culture of gratitude that is receptive to all types of philanthropy, from volunteering to bringing cookies to financial gifts. And it is creating a positive experience for everyone involved with our organization.”

—Gail Rudolph
Vice President, Philanthropy and Community Relations
Dignity Health, Sequoia Hospital Foundation

During the First Things First – Making Patient Experience the Focus and Gratitude the Measurement panel discussion moderated by Ben Golding, Chief Operating Officer at Advancement Resources, the panelists will share:


  • How they have built the culture necessary to support the concept of donor-centric fundraising
  • How they are executing their engagement programs
  • What they see for the future of philanthropy in healthcare

We invite you to join us for this dynamic discussion on October 27 from 11:00 AM – 12:15 PM at the AHP International Conference in Chicago, IL. We hope to see you there!



Other posts you might be interested in:


3 Attributes of Medical Development Stars

3 Attributes of Medical Development Stars

Featured Organization: Loma Linda University Health

Featured Organization: Loma Linda University Health

Finding Meaning In Medical Philanthropy

Finding Meaning In Medical Philanthropy



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