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Academic Institutions

Insight Into Athletics Philanthropy

In this highly interactive four-hour workshop, athletics department leaders and coaches explore concepts, processes, tools, and skills essential to their critical roles in the donor development process. Key content focuses on understanding what motivates donors to make meaningful contributions and connecting those donors in a compelling way to departmental funding priorities.


Participants gain insight into current trends in philanthropy, the power of meaningful philanthropy, and the critical role athletics leaders play in successful fundraising.

Donor Motivation
Participants discover how donors view development, philanthropy, and the engagement process, while also exploring concepts about relationships in development.

Process Concepts in Development
Participants examine the predictable processes that donors follow as they build commitment to athletics department projects and programs that results in philanthropy. Emphasis is on preparing athletics leaders to respond effectively to these processes.

Crafting Your Compelling Opportunity Story
Utilizing their own funding priorities, participants begin crafting Opportunity Stories that inspire deep and lasting commitment from donors.

Securing Financial Commitment
Participants discover concepts and tools that turn “asks” into gains and strengthen donors’ emotional commitment and financial support.

Creating Meaningful Return on Philanthropic Investment
Participants learn how they can create Return on Philanthropic Investment (ROPI) that ensures donors feel appreciated and valued and sets the stage for future contributions.