SyllabusIntroduction Participants examine the factors that motivate patients and families to make philanthropic contributions. They also learn their own roles in contributing to the institution's culture of philanthropy. Making the Professional Referral Participants explore a clear process for responding to patients and family members who indicate a desire for greater engagement. Providing Meaningful Return on Philanthropic Investments Participants discuss strategies for ensuring that donors feel appreciated and valued, setting the stage for a lasting relationship.