SyllabusPre-work An online personality profile assessment tool and a request to bring examples of recent development communications to the workshop for analysis. Introduction An overview of the workshop, including the important role communication plays in supporting development goals and objectives. Understanding Donor Perspectives Participants gain new insight through an examination of philanthropy from the donor’s viewpoint and five key donor perspectives that motivate contributions. Building Commitment through Communications Participants explore the Donor Commitment Continuum, its six phases of commitment, and how it applies to the strategic design of development communications. Adapting to Personality Profiles in Communication Participants are introduced to the four cornerstone behavioral traits and how to appeal to each in development communications. Planning for Action Participants apply new knowledge and skills to increase the effectiveness of their organization’s development and fundraising communications.