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Healthcare Organizations

Creating Breakthrough Performance in Healthcare Philanthropy


In a rapidly changing world, traditional approaches to resource development simply will not yield the results necessary to achieve ongoing excellence in your healthcare system. In this four-hour workshop, participants learn innovative strategies and transformational concepts for achieving breakthrough performance.

Syllabus

Introduction
Participants are introduced to the workshop’s research-based approach and philanthropy in America. In addition, participants discover how donors view development, philanthropy, and the engagement process. The unique roles of everyone in the organization are clearly delineated.

Patient-Centered Care and Philanthropy
Participants examine the direct connection between "moments of personal engagement" and philanthropy. Additionally, they explore the unexpected disconnect between the patient experience and the perspective of the healthcare professional—a disconnect that discourages philanthropy.

Making the Professional Referral
Participants examine the ethical concerns of physicians, and address how to recognize and respond to patient/family member references to engagement.

Process Concepts in Development
Participants study process concepts in donor development and tools for building donor commitment.

Referral-Based Medical Philanthropy System
Participants discover how to create an internal culture of philanthropy that is rich in opportunities for patients, families, and the community to become engaged with the organization.

Creating Meaningful Return on Philanthropic Investment
Participants learn how they can create a return on philanthropic investment (ROPI) that ensures donors feel appreciated and valued and sets the stage for future contributions.