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Webinars

Perspectives on Major Giving in the UK


This webinar, conducted on 5 December 2018, focused on the power of understanding donor motivation when building or growing major giving at nonprofit institutions in the UK.

Topics explored include:

  • Why major donors choose certain causes
  • Where major donor motivation comes from
  • What major donors want to get out of their giving
  • How you can develop donors and build long-term relationships with them