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The Art and Science of Donor Development

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CFRE: 14 Points Ideal for seasoned professionals as well as newer development staff, this two-day workshop is a powerful means of connecting to the heart of philanthropy. ASDD helps participants understand donor motivations and how to meet the needs of donors as well as those of their institutions.

This workshop is sold out. Please see "Register for a Public Workshop" for a complete listing of additional public workshop offerings.


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The Art and Science of Donor Development


Wednesday, Apr. 4 - Thursday, Apr. 5, 2018


The Westin Peachtree Plaza
Meeting Room: Chastain E
210 Peachtree Street Northwest
Atlanta, GA 30303


$1,450 USD per participant


Phone: 319.398.3376
Fax: 319.366.8586


An online personality profile assessment tool and a preliminary workshop quiz that introduces topics that will be explored throughout the workshop.


A brief overview of the workshop, including the research and concepts that serve as its foundation.

Donor Motivation

An examination of how donors view development, philanthropy, and the engagement process.

Adapting to Donor Profiles

A personal exploration of different personality styles and techniques for communicating with donors more effectively.

Process Concepts in Development

An exploration of the commitment process from donors’ perspectives.

Identifying the Right Donors

A strategy for recognizing those donors who can help your organization best achieve its mission and help you prioritize your time for maximum effectiveness.

Tactics for Securing an Appointment

An exploration of methods for obtaining an appointment, including discussions of the best approaches to take, how to compose effective communications, and how to conduct a telephone call productively.

Building Trust-based Relationships

Skills for establishing and nurturing trust for lifelong commitment to your organization.

Locating Philanthropic Passion(s)

A clearly defined process for uncovering the deep-seated, philanthropic values of donors.

Matching Philanthropic Passion(s) to Organizational Initiatives and Partnering on Evaluation

Steps for helping donors accomplish their personal goals through rewarding philanthropic opportunities, and a roadmap for moving donors from mild interest to passionate support.

Securing Financial Commitment

Tools and techniques that turn “asks” into gains and strengthen donors’ emotional commitment and financial support.

Creating a Meaningful Return on Philanthropic Investment

Methods for ensuring donors feel appreciated and valued throughout their continued relationship with your organization.


PDF Download an Information Packet

Workshop Location

The Westin Peachtree Plaza
Chastain E Room
210 Peachtree Street Northwest
Atlanta, GA 30303

Date and Time

Wednesday, April 4, 2018 – Thursday, April 5, 2018

The workshop begins each day at 8:00 a.m. and ends around 5:00 p.m.

Continental breakfast (at 7:30 a.m.) and lunch both days are included in your workshop investment. The evenings are free for donor visits or other business or personal matters.

Recommended Airport and Hotel

Hartsfield-Jackson Atlanta International Airport – ATL
(10.6 miles from hotel via I-85 North)

The Westin Peachtree Plaza
210 Peachtree Street Northwest
Atlanta, GA 30303

For Reservations, please call 1-800-937-8461 or click here. When calling for reservations, please mention “Advancement Resources” and this workshop to receive the reduced room rate of $145 USD per night.

All reservations are to be made no later than Tuesday, March 13, 2018. Please note that the room block may fill before March 13, so we encourage you to make your reservations early.


Driving Directions from Hartsfield-Jackson Atlanta International Airport (ATL)
Head North on I-85 N in Fulton County for 3 min (1.1 mi). Follow I-85 N to Atlanta. Take exit 248C (Freedom Pkwy) from I-85 N. Continue for 10 min (9.1 mi). Continue straight on Andrew Young International Blvd NE for 3 min (0.4 mi). Turn left onto Peachtree St NE. The Westin Peachtree Plaza is on the right.

MARTA (Metropolitan Atlanta Rapid Transit Authority)– The hotel is located on the MARTA line at Peachtreee Center Station—one block walking distance from the hotel. The fee to ride the MARTA line is $2.50 USD, and the travel time is about 20 minutes. To learn more about the Airport MARTA Station, please click here.

Taxi– The hotel entrance on Peachtree Street is accessible by guest room key only between the hours of 11pm and 6am. If you are arriving at the hotel via taxi to check in between these hours, please instruct your driver to access the hotel via the motor lobby entrance at Andrew Young International Boulevard and Spring Street.


The hotel offers valet parking only. Local self-parking lots are also easily accessible.
0–4 hours: $25.00 USD
4–8 hours: $36.00 USD
8–24 hours: $45.00 USD

Valet is located at the corner of Andrew Young International Blvd NW and Ted Turner Drive on the west side of the Atlanta hotel. Valet address is 185 Ted Turner Drive Atlanta, GA 30303

During periods of high-occupancy, other self-parking options, listed below, are available within walking distance of The Westin Peachtree Plaza.
218 Andrew Young International Blvd. Parking Garage
   218 Andrew Young International Blvd NW
166 Carnegie Way Parking Lot
   166 Carnegie Way NW
AmericasMart Building 2 Parking Garage
   230 Spring St NW

Please contact us at or 319-398-3376 with questions.


PDF Download an Information Packet


This workshop is sold out. Please see "Register for a Public Workshop" for a complete listing of additional public workshop offerings.


$1,450 USD per participant

Business Hours

8:00 a.m. - 5:00 p.m. CT; Monday–Friday




3349 Southgate Court SW
Cedar Rapids, Iowa 52404-5424



PDF Download an Information Packet