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The Art and Science of Donor Development

CFRE: 14 Points Ideal for seasoned professionals as well as newer development staff, this two-day workshop is a powerful means of connecting to the heart of philanthropy. ASDD helps participants understand donor motivations and how to meet the needs of donors as well as those of their institutions.

Contact us today for registration information or register online.


PDF Download an Information Packet


The Art and Science of Donor Development


Tuesday, Apr. 16 - Wednesday, Apr. 17, 2019


Omni Atlanta Hotel at CNN Center
Meeting Room: Dogwood Room
100 CNN Center
Atlanta, GA 30303


$1,450 USD per participant


Phone: 319.398.3376
Fax: 319.366.8586


An online personality profile assessment tool and a preliminary workshop quiz that introduces topics that will be explored throughout the workshop.


A brief overview of the workshop, including the research and concepts that serve as its foundation.

Donor Motivation

An examination of how donors view development, philanthropy, and the engagement process.

Adapting to Donor Profiles

A personal exploration of different personality styles and techniques for communicating with donors more effectively.

Process Concepts in Development

An exploration of the commitment process from donors’ perspectives.

Identifying the Right Donors

A strategy for recognizing those donors who can help your organization best achieve its mission and help you prioritize your time for maximum effectiveness.

Tactics for Securing an Appointment

An exploration of methods for obtaining an appointment, including discussions of the best approaches to take, how to compose effective communications, and how to conduct a telephone call productively.

Building Trust-based Relationships

Skills for establishing and nurturing trust for lifelong commitment to your organization.

Locating Philanthropic Passion(s)

A clearly defined process for uncovering the deep-seated, philanthropic values of donors.

Matching Philanthropic Passion(s) to Organizational Initiatives and Partnering on Evaluation

Steps for helping donors accomplish their personal goals through rewarding philanthropic opportunities, and a roadmap for moving donors from mild interest to passionate support.

Securing Financial Commitment

Tools and techniques that turn “asks” into gains and strengthen donors’ emotional commitment and financial support.

Creating a Meaningful Return on Philanthropic Investment

Methods for ensuring donors feel appreciated and valued throughout their continued relationship with your organization.


PDF Download an Information Packet

Workshop Location

Omni Atlanta Hotel at CNN Center
Meeting Room: Dogwood Room
100 CNN Center
Atlanta, GA 30303

Date and Time

Tuesday, April 16, 2019 – Wednesday, April 17, 2019

The workshop begins each day at 8:00 a.m. and ends around 5:00 p.m.

Continental breakfast (at 7:30 a.m.) and lunch both days are included in your workshop investment. The evenings are free for donor visits or other business or personal matters.

Recommended Airport and Hotel

Hartsfield-Jackson Atlanta International Airport – ATL
(12 miles from hotel)

Omni Atlanta Hotel at CNN Center
100 CNN Center
Atlanta, GA 30303

For Reservations, please call 1-800-THE-OMNI (1-800-843-6664) or click here. When calling for reservations, please mention “Advancement Resources” to receive the reduced room rate of $199 USD per night.

All reservations are to be made no later than Monday, March 25, 2019. Please note that the room block may fill before March 25, so we encourage you to make your reservations early.


Taxi– Approximately $30 USD one way.

MARTA (Metropolitan Atlanta Rapid Transit Authority)– Approximately $2.75 USD each way. Take the train north to the Five Points Station. Take the westbound train 1 stop to CNN/GWCC Station. Take the escalator or elevator up and walk through the CNN building to hotel entrance.

Driving Directions from Hartsfield-Jackson Atlanta International Airport (ATL)– 12 miles from hotel
Take I-85 N (merges with I-75 N) to the International Boulevard Exit (exit 248C). At the second light at the top of the exit ramp, turn left onto Andrew Young International Boulevard. Then turn left onto Centennial Olympic Park Drive. Take the first right on Marietta Street. The Motor Lobby entrance is 1 block on the left side of Marietta Street.


Covered, overnight valet-only parking with in/out privileges is available for $45 USD per day.

Please contact us at or 319-398-3376 with questions.


PDF Download an Information Packet


Contact us today for registration information or register online.


$1,450 per participant

Business Hours

8:00 a.m. – 5:00 p.m. CT; Monday–Friday




3349 Southgate Court SW
Cedar Rapids, Iowa 52404-5424



PDF Download an Information Packet